For just about all of our releases, we do open pre-orders. This means that at the time the item goes up, there is no stock limit. This is our business model for a few reasons:
-We’re able to gauge the demand for the release and press the adequate amount of copies to keep it in stock for as long as possible.
-The more we print, the more customers are able to enjoy our releases even if they weren’t there on the drop date. In the long run, the more customers are happy.
-The artist is compensated more in the long run, especially for vinyl.
-It keeps the flipper market away from our releases. We don’t want people to have to pay high aftermarket prices to get our records, and we want people to have access to them whenever they discover them.
-The launch of one of our releases doesn’t have to be met with the stress and anxiety that record collectors feel when they don’t know if they’ll be fast enough to get it. Music collecting should be fun, not stressful!
This does mean that, at least during the pre-order period, buyers have to wait for the products to be manufactured, which can take a few months. But in the long run, this is the best way to keep buyers happy and to make our releases as worthwhile as possible for everybody involved.
All that being said, it’s worth noting that if you do buy it during the pre-order window– even though you’ll have a wait time, you have the security of knowing you got in on the pressing. After about 2 weeks, we decide how many we’re pressing, and then the stock numbers will begin counting down.